Meta Ads for online stores

Your products.
The right customers.

We manage the strategy, creative, campaigns, optimisation and reporting for your Meta Ads. That leaves you free to focus on your business. Part of our fee depends on your store’s performance, measured against the agreed net revenue basis.

Discuss Meta Ads What we do
Facebook & InstagramFor online stores
The thinking behind it

A click is
just the start.

People buy a product because it suits them, solves a problem or fulfils a wish. Your advertising needs to speak to that reason. The store then needs to deliver on what the ad led them to expect.

We identify the products suited to customer acquisition, the reasons people buy and the barriers that remain before ordering. We then test specific creative approaches and evaluate which ones hold up.

D2C brandsOnline retailersNew & established stores
How we charge

A shared interest.
In the outcome.

Part of our fee depends
on your store’s development.

Where results can be measured sensibly, we combine ongoing management with an agreed commission. Part of our fee depends on how your store develops against that agreed revenue measure.

Before we start, we look at margin, ad spend and attribution. An additional order needs to make economic sense for your business.

We agree in advance which revenue counts, how returns are handled and which costs are separate.

The terms
Performance commission
6%

From €5,000 in monthly net revenue.

Monthly management
€850

Management, optimisation and implementation.

One-time setup fee
€900

Analysis, strategy, tracking, creative and campaign setup.

(waived when we also build your store)

Minimum term: 3 months. No ongoing commitment after that.

Working together

What we
take care of.

The scope depends on your project. These areas form the foundation of our work.

01

Strategy & campaigns

We review your range, buying motivations, pricing and previous orders. This informs which products we advertise, who we address and how we structure the campaigns.

02

Creative & messaging

We build ads around what interests customers in your products. Benefits, applications and unanswered questions shape the images, videos and copy. We test different approaches and develop them using the results.

03

Tracking & relevant signals

We review purchase events, revenue values and attribution between Meta and your store. Consent, missing data and different attribution models are considered in the analysis.

04

Analysis & improvement

We assess ads by purchases and cost. When the store creates a barrier, we identify the relevant pages and agree on the changes with you.

A high ROAS is not the same as profit. Product costs, shipping, discounts, returns and management fees all matter.

From your goals to delivery

One step
at a time.

  1. 01

    Understand the starting point

    We review your store, products and previous campaigns, including margin and the budget available for testing.

  2. 02

    Agree on the framework

    We agree on objectives, measurement, ad spend and the fee model. Then we plan the next steps.

  3. 03

    Deliver & develop

    We implement the agreed campaigns, evaluate relevant signals and keep improving the ads and customer journey.

Good to know

Before
we begin.

Which stores do you work with?

We work with D2C brands, online retailers and businesses selling to other businesses. For B2B, we assess whether the relevant buyers can be reached through Meta and whether an order or an enquiry is the right objective. Company size is not an exclusion criterion. We decline unethical products and services.

Does my store need an established sales history?

No. For a new store, we first check whether the product, pricing, delivery information and checkout are ready for paid traffic. There is less historical data, so the test plan and budget need to reflect that.

How are your fees structured?

Our model combines monthly management and a performance commission. The one-time setup fee is waived when we also build your store. You can find the terms above on this page. We agree on the revenue basis, treatment of returns and billing before work begins. Individual terms are possible above €20,000 in monthly revenue.

What advertising budget makes sense?

That depends on margin, order value and previous acquisition costs. We define the questions a test should answer and the budget it reasonably requires. A fixed figure without reviewing your store would tell you little.

Does the store platform matter for Meta Ads?

We check whether purchases and revenue can be assessed on a useful basis and how the store and tracking are connected. Tell us which system you use and what data is already being collected.

Can you take over existing campaigns?

Yes. We first review the structure, ads, purchase events and previous results. What already works informs the next steps. Changes need a clear reason and an appropriate way to assess them.

Are changes to my store included?

We review the store as part of campaign work. Whether we adjust individual product pages, build a landing page or redesign the store depends on the agreed scope. You know in advance what is included.

The next step

What could your
store achieve?

Show us your store and tell us how your advertising is performing. We will assess where our work can help.

Discuss Meta Ads